About Aaron
About Aaron B, by Aaron
Manchester born Aaron Boothe fell in love with sound before he was born, at least that’s what it feels like to him. Most of his family were heavily involved in the DJ business, and it was natural for him to play with speakers and amplifiers rather than building blocks and train sets. The world of sound was his playground and classroom.
Before he was fourteen, he was designing and building sound systems and landing DJ gigs. Of course, he was too young to drive and kept the local taxi drivers in business, transporting him and his equipment. Aaron treasures being born into a Jamaican culture with deep musical roots that nourished his love of music and set him on the path to follow his passion.
Aaron B is more than just one man. When Aaron was younger, his uncle Ken was one of the guys who spotted his interest and talent and nurtured it. Ken brings 25 plus years of senior strategy and management experience to build and nurture the systems and processes that have allowed the Aaron B brand to grow and thrive.
All this experience and an intuitive feeling for what elevates sound from noise to performance, soundscape, and art led to setting up a company – Precise Audio to create the products that deliver consistently, reliably, every time. The name changed to Aaron B to reflect that these are not ordinary mass-produced speakers – these are the design and creation of Aaron Boothe.
"Understanding sound is learning how to listen ."
Mission and Growth
Aaron’s sound roots run deep into the Jamaican culture of home-built competitive sound systems that sorted out the top DJ’s from the crowd. That drive to build the best, tune it to perfection, maximum power and set it up to perform better than the rest, in whatever venue you can find, lies at the core of the Aaron B design approach.
Every detail, from the thickness of the Birch ply to the choice of components, matters and plays its role in producing superbly performing products in every range. The Aaron B brand identifies these unique speakers, subwoofers, amplifiers, and control systems as products with the commitment to pursue quality sound at all levels.
With all the above attributes derived the strapline:
“Understanding Sound is Learning How To Listen”
Aaron has over a decade of experience manufacturing pro audio sound equipment and actively working as a professional sound engineer/production manager. He’s done it all – DJ, engineer, designer, integrator and corporate technician. Aaron has a deep understanding of what sound means to performers and listeners. More importantly, he understands how to put together pro audio equipment that delivers to a high standard for the middle market – putting professional sound equipment in the budget reach of innovators, experimenters. Plus, everyone else involved with sound projection at live events and in buildings.
As a business our mission is to expand our range and we remain dedicated to innovating, collaborating, and uplifting music that deserves to be heard, enriching lives through the power of sound.
Images below Aaron B exhibiting at the Plasa 2021 , 2023 and ISE Amsterdam.
"Understanding sound is learning how to listen ."
